Motion
2024
Film / entertainment
Northlight Pictures
Built a title sequence and ident with real weight
Overview
Northlight Pictures needed an ident that felt like a promise, not a logo animation. We gave the studio a five-second signature people actually wait for.
What we did
Motion branding · Title design · Sound direction · Ident system
5s
signature ident, screened before every release
+38%
brand recall in post-screening surveys
12
festival cuts unified under one system
01
The challenge
The old sting was forgettable, and it opened every piece of work the studio made.
It had to feel cinematic on a big screen and still land on a phone.
02
Our approach
Crafted a light-driven ident that resolves into the mark like a projector warming up.
Designed a matching title system so trailers and festival cuts all feel of a piece.
03
The outcome
The ident became a signature the studio now leads pitches with.
Audiences started recognising Northlight work before the title card even appeared.
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